Every Business needs to know their Target Markets and the specific needs of those customers. If not, your ability to market to them and grow your business is compromised.

Take a few minutes with your Customer Facing team and complete this exercise. In today’s environment, your Prospects and Customers are subjected to an incredible amount of noise–increase your odds of breaking thru.

Please enjoy this short exercise. Be honest in answering the questions and ask your key leaders to complete it on their own. You will be amazed at what you learn.

The next step is to honestly assess your customers’ needs in each market and then assess how well your company addresses those needs compared to the market in general.

Use this as an opportunity to refine your offerings. The goal is to connect with more prospects and customers by addressing their needs and to grow your business.