It is imperative we understand there is a cause & effect relationship between sales, profits and all other KPI’s. Because of this interrelationship, Companies can’t rely on a single metric and need to create a balance scorecard that evaluates their business in 4 primary areas.

This interrelationship is why companies create a balance scorecard that evaluates 4 different KPI’s:

• Financial
• Customer
• Internal Processes
• Innovation & Learning